Sports Management and Marketing Students Place in National Contest
MVCTC Sports Management and Marketing students Jessica North and Logan Hayes placed nationally in a recent social media simulation through Stukent. Stukent is an educational company that offers online digital marketing curriculum to high school and college students. Stukent and BPA partnered to host a national social media simulation, where students were tasked with increasing revenue to a fictitious company, Buhi. The students used their skills in digital marketing and social marketing to increase revenue through social media posts. Students were given a weekly budget of $1,000.00 to develop and promote content that would lead to new sales. In the end Jessica North placed 2nd and Logan Hayes came in 3rd, in the nation. Both won cash prizes of $300 and $200. They will both be recognized at BPA’s national conference in Dallas, May 8th-13th.
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